The WWE app needs to incorporate all of these features in order to keep up with the direction of the company: The WWE App already includes many social media features, but they could be a bit more streamlined and more accessible. Their use of Twitter, Tout, FaceBook, YouTube, Shazaam and their own resources may annoy some of us, but there is no denying the possible positives it has added to the business. WWE has fully embraced social media in the last two years, even more so than some companies which pioneered the concept. In the following slides I will explore some features WWE would be smart to add to the app in the coming months. I had trouble fnding the app at first because typing in "WWE" apparently did not make Google put it at the top of the app list, so here is a link to the app in the Play Store if you are interested. I would give the app a 4/5 rating, but the bell ring when you first open the app has to go. The only thing working against the app itself is that it will only ever contain content WWE puts out themselves and not backstage news reported elsewhere. The App runs smoothly and features a lot of the features I would have wanted included had I designed it myself. There is an arrow at the top that opens up a menu for more sections to the WWE shop and Superstar pages, which bring you to all the things related to that superstar, including a social media feed for them.Īfter being initially skeptical, I have to say that I am impressed. The breaking news section only lists WWE approved news and no outside coverage of backstage happenings. The portals will scroll various things across the screen to highlight big items in the app like exclusive videos. You select your city and see what people in your area are saying. The My WWE Universe section is essentially just a way to converse with other WWE fans in your area through social networks. There are two portals for Raw and SmackDwon sections as well as one for breaking news and another called "My WWE Universe." The app's main page includes four easy to navigate portals.
If you are in a quiet area, this could draw unwanted attention.
The first thing I noticed is that there is a loud, annoying sound you hear as soon as the app starts that resembles a ring bell. It certainly has plenty of things to do, but it is lacking in places I feel it could do better. The app came on the market this morning, so I downloaded it and gave it a test run. carrier at some point, and I have a solid understanding of what makes an app successful and what people want to use them for. I have used literally thousands of different apps in the course of my career, working with every major U.S. I have witnessed the insane growth of the industry from the inside, which might make me one of the most uniquely qualified B/R writers to address this topic. When I got started in the mobile phone industry more than 10 years ago, the idea of color screens on phones seemed far-fetched, let alone cameras and being able to watch television. When I am not writing about sports, I am usually occupied with something involving mobile phones. In this slideshow I will review the app as it stands and explore features that the app needs to include to draw in fans as well as compete with other apps in the marketplace.īefore continuing, I would like to offer some background information.
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WWE released and app on Friday for the iOS and Android platforms to finally give wrestling fans a true mobile experience. Their embrace of Twitter came a bit late in relation to other companies, but their recent work with Tout has shown their commitment to exploring new technologies which will bring fans closer to the action. Their WWE Universe social network was shut down by the company in favor of utilizing the built-in user base on FaceBook. However, they have been a bit behind the curve in recent years. In the 80s, WWE embraced closed circuit television before being a pioneer in the pay-per-view industry with the introduction of WrestleMania. When the internet was first exploding in the 90s, WWE got on board right away with sites for various talents like the Undertaker and Bret Hart. WWE has always been hot and cold when it comes to trends in technology.
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